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OUI, OUI! LA MADELEINE LAUNCHES 'SUMMER OF SALADE SAMPLERS'


Seasonal menu offers new summer salades, plus a limited-time Brioche BLT and special offer on debuting summer Refreshers

DALLAS -- French-inspired bakery and café la Madeleine celebrates the "Summer of Salade Samplers," with the launch of fresh, seasonal offerings that include three new salades for mixing and matching, plus four Refresher beverages and a delectable Brioche BLT, all perfect for warm-weather dining.

With the new summer lineup, la Madeleine's famous Salade Sampler offers 560 ways to create a customized meal featuring a trio of its most popular menu items like tomato basil soupe or chicken Caesar salade, plus three new seasonal options:

Summer Chicken Salade — tender, seasoned chicken tossed with grapes, celery and almonds in a tangy, creamy dressing
Watermelon Cucumber Salade — watermelon, cucumber, feta and mint tossed in lime juice and olive oil
Corn Salade — corn, cucumber, grape tomatoes and feta tossed with parsley and basil in French dressing
For a handheld option, guests can opt for the quintessential summer sandwich with a French twist — the Brioche BLT: thick-cut bacon, candied and peppered in-house, with fresh tomatoes, mixed greens and French aioli on toasted brioche bread.

Rounding out the summer menu and making their debut at la Madeleine are four cooling Refreshers, starting at $3.99 and available in 12-, 20- and 32-ounce sizes:

Strawberry Hibiscus — a fusion of strawberry and hibiscus shaken with house-made lemonade and iced tea
Mango Dragon Fruit — a fizzy, tropical beverage made with bold dragon fruit and mango combined with house-made lemonade
Cucumber Melon — a cooling combination of melon and cucumber shaken with house-made lemonade and iced tea
Pineapple Strawberry — a refreshingly bubbly beverage made with a blend of juicy strawberries and pineapple
In celebration of the first week of summer, from June 20-26, la Madeleine Bonjour Rewards members will receive a free Refresher flavor of their choice with any purchase. Guests can sign up for Bonjour Rewards for additional sweet surprises, exclusive deals and personalized perks at lamadeleine.com/bonjour-rewards.

"Our seasonal menu offerings, currently featuring vibrant flavors fitting for summer, are a big part of our brand refresh journey, which started this spring with our new all-day brunch. We're continuing that momentum with even more menu innovation and variety that our guests love with our Summer of Salade Samplers," said la Madeleine President John Dillon. "What drives us is delivering genuine value through great prices, generous portions and plenty of choices that allow our guests to customize their perfect meal any time of day."

The brand most recently demonstrated its commitment to delivering value with the launch of its "le Pick 3" deal, which offers customers the choice of a half sandwich, side and beverage starting at just $8.99.

The new summer menu is available now at all la Madeleine locations. Guests can order in-café for dine-in or takeout, or online for curbside pickup or delivery. For more information or to order, go to lamadeleine.com/order.

About la Madeleine
Since 1983, la Madeleine has delivered an accessible, welcoming bakery and café experience made for comfort and connection. The café's menu includes all-day breakfast, brunch, soups, salads, sandwiches, pastas, coffees and entrées — plus a traditional French bakery display featuring fresh bread and pastries. La Madeleine operates nearly 100 corporate and franchise locations in multiple U.S. states and one international café. Learn more at lamadeleine.com.

About Groupe Le Duff
The world leader in bakery, pastry and catering, Groupe Le Duff is present in more than 100 countries and on five continents. Since its founding in 1976, Groupe Le Duff has achieved success through its restaurant chains (Brioche Dorée, Del Arte, Le Fournil de Pierre, la Madeleine [United States], and Kamps [Germany]), as well as its brands Bridor and Cité Gourmande, which manufacture premium-quality products for more than 45,000 restaurants and hotels worldwide.

SOURCE la Madeleine